Why LinkedIn Optimization Is Important

Last week, we had a recruiter share their gems with my group coaching program about LinkedIn Optimization! This Recruiter spilled the tea and I can’t wait to share her secrets with you. I’m so excited to talk about Why LinkedIn Optimization is Important. Let’s dive in!

Recruiters Use LinkedIn to Find Candidates

First off, 87% of recruiters turn to LinkedIn to find candidates for their roles! In fact, 122 million people received an interview through a recruiter on LinkedIn. In addition, recruiters are reviewing over hundreds of applicants for a single role. Consequently, recruiters are relying heavily on keyword search tools.

Optimizing LinkedIn for Keywords

In response, recruiters turn to keyword optimization methods to ensure they find the right candidates. As a result, if your LinkedIn profile isn’t optimized for the right keywords, you may be missing out on opportunities. In other words, your LinkedIn profile is less likely to be discovered by recruiters who are actively searching for candidates!

Leveraging LinkedIn for Negotiating Equitable Pay

Even if you aren’t actively looking for a role, having an updated LinkedIn with keyword optimization will attract recruiters. Many times, recruiters will reach out regarding opportunities and provide salary range insight for similar roles to yours. If you are getting underpaid, this is a great way to leverage competitor compensation to increase your salary in your current role.  In other words, you can use competitor compensation information as leverage to negotiate a more equitable salary at work. If you’re looking for more information on how to negotiate, check out this blog post on how to negotiate your salary

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Summary Why LinkedIn Optimization Is Important

Whether you’re actively looking for a role or looking to negotiate your salary at your current employer, LinkedIn Optimization is a powerful resource! I hope this blog post helped explain Why LinkedIn Optimization Is Important.

For more tips on how to optimize your LinkedIn check out this blog post.

If you’re looking for a group coaching program to level up your salary negotiations skills, I invite you to book a call with me. I’d love to tell you more about the program!


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Check Out My Dope Clients

Kailynn
KailynnCyber Security Undergrad Read More
I was scared to negotiate my salary as an undergrad. With Evie’s coaching, I negotiated with different companies and got my counteroffer approved!! Now I recognize my worth and feel empowered to continue to negotiate throughout my career. She helped me build confidence in myself and in my negotiation skills. It felt amazing to have someone in my corner to guided me with my salary negotiations.
Jocelyn
JocelynMechanical Engineer Designer Read More
As a new graduate, I was planning to take the first offer I received. Evie quickly helped me learn how I could negotiate my offer. I negotiated my first offer to the maximum salary they had in their budget, then I turned down the offer because I still felt I was being undervalued. Two weeks later, I received 3 offers, and I negotiated a position with a 23% higher base salary than the cap of the first offer I turned down
Ajee
AjeeCompliance Analyst Read More
Evie helped me feel empowered and knowledgeable in salary negotiations. Her coaching helped me negotiate a higher salary! I never thought I would be this close to a 6-figure salary without being an engineer or nurse. Evie’s services and mentorship were invaluable. I look forward to negotiating moving forward in my career.
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